In 2021, Mayfair will see a revived demand for the ‘somethings’ that add pleasure or comfort but are not absolutely necessary.

These ‘somethings’ are indulgent but provide pleasure, satisfaction and ease – they are called ‘luxuries’. Mayfair will once again provide that ‘psychogeographic’ experience that no other area can provide and what we have all missed in 2020.

Look back in time, a century ago, to ‘The Roaring Twenties’ – a dynamic Mayfair – a period in history of dramatic social and political change. The Roaring Twenties was a decade of economic growth and widespread prosperity, driven by recovery from wartime devastation and deferred spending, a boom in construction and the rapid growth of consumer goods such as automobiles and electricity in North America and Europe.

Click here to download full report.