The Story of Mayfair: 1721 to 1850 – The Heyday of the aristocrats
The aristocracy departed their former cramped and outdated houses in Soho, Whitehall, Holborn and the City and relocated Westwards to the new mansions, townhouses and green squares of Mayfair. Of the initial 227 houses built, 117 had titled owners. Dukes, Duchesses, Marquesses and Earls rivaled each other to secure the best houses and dress them in lavish style. By 1850, the heart of the social scene was Buckingham Palace, with the most sought after mansions being in Mayfair, now firmly London’s top address; with Belgravia being the next address of choice, and Pimlico being the least sought after part of the Grosvenor family’s estate – an almost “middle class” place for second sons, widowed Aunts and less wealthy relations.