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How did Mayfair become London`s most desirable area?

Had the game of Monopoly been invented in the 17th century, the most valuable square on the board would not have been Mayfair. Back then, there weren’t many blue plaques on its walls. Mind you, there weren’t that many walls, either. Today, this may be the home of Britain’s most expensive property, but circa 1675, this was a nondescript patch of open ground made muddy and boggy by the River …Read More

The Story of Mayfair : 2014 to 2030 – The Future

There is now a huge residential development pipeline of over 400 new homes, worth over £840 million, which will be built in Mayfair over the next 5 – 15 years. Already values have exceeded £5,000 per sqft and within the next 5 – 10 years Wetherell calculate that residential property values will reach £10,000 per sqft. Already the entry level price for the smallest Mayfair home is now £1 million. …Read More

The Story of Mayfair : 2008 to 2014 – From bust to boom

As London began to lift out from the 2007 global recession office property values sank to half those of residential so that by 2014 Wetherell were able to record that since 1990 the firm had sold over 100 buildings in Mayfair which were for conversion back into residential use. Available to purchase at Maggs Bros. or Amazon

The Story of Mayfair: 1990 to 2008 – From offices to homes again

By 1990 the last of the temporary office permissions expired and slowly the properties in Mayfair began to be returned to residential use as corporations sought newly built office premises in West London, the City and Canary Wharf. By 2004 Wetherell had calculated that residential property in Mayfair was more valuable than office space for the first time in many years. Available to purchase at Maggs Bros. or Amazon

The Story of Mayfair: 1945 to 1990 – From ballrooms to boardrooms

Just as WWI and the Depression decimated the wealth of both the new and old money of Mayfair, WWII helped to end its role as a leading residential address. After 1945, with the offices of the City of London largely destroyed by bombing, some 1.2 million sqft of Mayfair residential property was converted to residential use. In addition punishing levels of post-war taxation, meant that many families were forced to …Read More

The Story of Mayfair: 1918 to 1939 – Aristocracy in decline

The horrors of WWI and the Great Depression, gave huge blows to both the aristocracy and the plutocrats who found that they could no longer afford to run their vast luxurious homes. As a result, during the 1920s and 1930s some 25 vast mansions and palaces in Mayfair, and additional smaller townhouses, in all over £2 billion worth of property at current values, was ruthlessly torn down and replaced by …Read More

The Story of Mayfair: 1851 to 1914 – From aristocrats to plutocrats

As the Victorian era progressed the aristocrats and foreign European Royals who had until now ruled Mayfair, were to gain new neighbours who generated their money not from land or statehood, but from business. Whilst the ancient gentry had been happy to live in relatively plain understated Georgian properties, the Empire’s business kings were not. Its probably safe to say that well over £2 billion (in modern currency) of “new …Read More

The Story of Mayfair: 1721 to 1850 – The Heyday of the aristocrats

The aristocracy departed their former cramped and outdated houses in Soho, Whitehall, Holborn and the City and relocated Westwards to the new mansions, townhouses and green squares of Mayfair. Of the initial 227 houses built, 117 had titled owners. Dukes, Duchesses, Marquesses and Earls rivaled each other to secure the best houses and dress them in lavish style. By 1850, the heart of the social scene was Buckingham Palace, with …Read More

The Story of Mayfair: 1660s to 1720s – From mud to mansions

Mayfair was originally unwanted, nameless, muddy fields – the River Tyburn swamps – situated to the West of what was then central London (Whitehall, Soho, Covent Garden and the City). Mayfair got its name in 1686 when King James II granted Royal permission for a fair to be held on the site of what is now Shepherds Market in the first two weeks of May. At this time Soho, Whitehall …Read More