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Market Reports

September 2014

Last week I re tweeted a considered press article on the “Mansion Tax” threat aired by Ed Milliband in his “rousing” political speech at his Labour Party conference. One of my Mayfair Guru followers replied: “Oh do stop whining. I don’t agree with tax but your protestations are nauseous. Mayfair would survive”. Indeed I am sure that it would but this rhetoric and “politically neutral” electioneering does not hide the …Read More

August 2014

So far this year the volume of Mayfair sales are down by over a third this year compared to 2013 – the lowest amount of actual sales since the “Lehman Crash” era of 2008 and 2009. Wetherell 75% market share Ten years ago the turnover of 86 properties sold in 2004 increased by about a half to 118 properties sold in 2007 with volume crashing by over 50% in 2008 …Read More

July 2014

THOUGHT LEADERSHIP? – WRITE A BOOK “History will bear me out. Particularly as I shall write that history myself.” So said Sir Winston Churchill and perhaps I can be accused of similar grandeur after the publication of our book “The Story of Mayfair” detailing 350 years of history and our views on the next 10 years as the most exciting decade for nearly a century in Mayfair’s history. Copies available on …Read More

May 2014 -The Story of Mayfair, 1664 onwards

The Story of Mayfair: From 1664 onwards, is a new book co-authored by Peter Wetherell, Erik Brown and Oliver Bradbury which looks at the social, financial and physical development of Mayfair, one of the world’s most famous addresses over 350 years, with a fascinating final chapter reviewing the potential future of Mayfair up to 2030. With written contributions from leading Mayfair figures including Peter Vernon, Simon Reuben, Richard Caring, Sir …Read More

April 2014 – A Sexy Address can add 40% to the Value of a Home

If the name of your address is one which buyers desire it can add up to 40% to the value of your home, whilst the wrong name can wipe off 20%. London’s most desirable and valuable address names are crescent, square and mews whilst the least coveted are road, grove and court. The London property market benefits from selling more properties which have desirable address names than the rest of …Read More

March 2014 – Mayfair`s Most Expensive Flat

At £5,130 per square foot, Mayfair`s most expensive flat ever underlines Grosvenor Square`s ascendency as London`s most expensive square. Download the full report here…. Priced at a record £5,130 per square foot, the spacious, lavishly refurbished, £18 million ultra-prime apartment (No. 4) at 18 Grosvenor Square is the most expensive apartment ever released onto the Mayfair market: through selling agents Wetherell. This latest ultra-prime apartment typifies a “new generation” of …Read More

January 2014

To paraphrase Winston Churchill – “the further ahead you need to look then the further back you need to go” – with the New Year now actively up and running: I have been researching the January residential sales market in Mayfair over the last 10 years. The average number of January sales over the last decade has been 9 with the lowest year being 2008 when only 3 properties were …Read More

December 2013 & Year Round Up

Wetherell has reviewed their 2013 sales data, utilised their local market intelligence and cross-referenced this with the 12 month Mayfair sales data from Lonres: the result is a detailed insight into the key buyers, product and pricing trends in one of the worlds most expensive and high profile housing markets. Almost £475 million pounds worth of residential houses and apartments have been sold in Mayfair during 2013 The best properties …Read More

November 2013

Christmas is coming and the sales market is still busy. The last quarter of the year for Mayfair property is always an interesting 3 months with an average of 23.4% of yearly sales over the last 10 years. So far this year’s Q4 is showing half that number but the under offer pipeline will bring the sales up to average –however the interesting aspects are that apart from one £20m …Read More